January 28, 2008
Bob's House
Deaf employees at Pepsi produced this clever ad that will appear during the Super Bowl pre-game show. The lack of sound is going to have a lot of people fumbling for their remotes, but it makes the ad that much more effective. Other major corporations might want to take notice and consider doing some advertising targeted at the disability community. Our collective discretionary income is only going to increase as more employers open their doors to us.
Thanks to my colleague Sonny for the tip.
Posted by wintermute2_0 at January 28, 2008 08:07 PM